If keeping your blog updated has been sitting on your to-do list for the last 6 months, you’re not alone. Most business owners in Timaru and South Canterbury simply don’t have time to sit down and write, even though they know it helps with SEO, visibility, and trust.
But what if you could get it sorted for the whole year – in less time than it takes to make a cuppa?
The tool: ChatGPT with a blog strategy prompt
With the right prompt, you can ask ChatGPT to brainstorm a year’s worth of blog titles for your business – all based on your ideal clients, your services, and your location. And it won’t stop there. It can write the drafts too.
Here’s how it works
- Open ChatGPT (the free version is fine, but GPT-4 is even better if you have it)
- Use this prompt:
“You are a marketing strategist for a [type of business] in [your area]. Create 12 monthly blog titles designed to attract and educate my ideal clients. Focus on local relevance, seasonal needs, and common client questions.” - Review and adjust the titles as needed (or regenerate if they don’t hit the mark)
- Ask ChatGPT to write the first draft for each one using:
“Write a 600-word blog post based on this title: [Title]. Use a friendly, professional tone. Include practical tips and mention the local area.”
That’s it. You’ll have twelve blog drafts ready to go in less than 20 minutes.
Real example from South Canterbury
A landscape designer based in Timaru wanted to improve her Google ranking and give potential clients helpful advice. We used this exact process to create 12 blog posts covering seasonal planting tips, retaining wall FAQs, and the best materials for Central Otago conditions. She edits each post slightly before publishing – and her website traffic has doubled.
Why this matters
- Fresh content = better Google ranking. Search engines love websites that are updated regularly with relevant content.
- It builds trust. When clients see you’re helpful, knowledgeable, and local, they’re more likely to pick up the phone.
- It saves time. You don’t have to write every word yourself – you just tweak and post.
What makes this “clever”?
This isn’t just spinning up generic content. With the right instructions, AI can produce blog posts that sound like you, reflect your services, and speak to the questions your ideal customers are actually asking.
What if you’re not confident editing?
That’s easy – get AI to help there too. You can paste in a rough draft and ask it to make it clearer, more concise, or more in your voice. And if you’d rather hand it off entirely, that’s something I help clients with too.
Need a blog strategy that actually works?
If you’d like help coming up with the right blog topics, prompts, and AI systems so your business shows up in search results, I can help. Together, we’ll get you found online – without wasting your weekends writing blog posts.