Many small business owners in Timaru and South Canterbury rely on tried-and-true marketing methods. Word-of-mouth, cold calling, networking events, and even door-to-door have been part of the local business scene for decades. These methods still work – and in some industries, they’re essential. However, they can work even better when supported by a smart and consistent online presence.
Why Combine Online and Offline Marketing?
When someone hears about your business – whether from a friend, a conversation at the sports club, or meeting you at an event – their next step is often to look you up online. If your website is up to date, your Google Business Profile contains the correct information, and you have helpful, relevant content, you instantly build trust. If they can’t find you, or your details are out of date, you risk losing them to someone else.
Online Marketing as a Confidence Builder
Offline marketing starts the conversation. Online marketing confirms you’re the right choice. A potential customer who sees your van or hears your name from a neighbour might be halfway convinced. But when they visit your website, read a helpful blog post, or see your recent work on social media, they’re more likely to pick up the phone.
How I Help Local Businesses
I work with small business owners in Timaru and South Canterbury to make sure their online marketing supports everything they’re already doing offline. This might include:
- Reviewing your current online presence and finding gaps.
- Making sure your Google Business Profile is optimised and up to date.
- Creating website content that answers your customers’ most common questions.
- Setting up simple systems to keep your online marketing consistent without taking up too much time.
By building your online presence in a way that works alongside your existing marketing, you can make the most of every opportunity – whether it starts with a handshake, a referral, or a Google search.
Let’s Talk About Your Marketing Mix
If you run a small business in Timaru or South Canterbury and want to see how online marketing can support your existing efforts, get in touch with me. I can help you work out where to focus, what’s worth doing, and how to make it all fit into your busy schedule.