Greatness happens when the person with the wild imagination collaborates with the person who knows how to get things done.
Simon Sinek
There’s something heartbreakingly familiar about watching a brilliant business fade—not because the idea was flawed, but because the spark that once drove it has dimmed.
You had a wild idea once. Maybe it came to you while driving, or in the shower, or scribbled on the back of a serviette at a café. You started the business, poured your heart into it, and for a while it lit you up. You were proud of what you were building. But now? It feels like a job. A grind. The love is still there somewhere—but buried under emails, overdue GST, flaky contractors, and too many late nights.
And yet… you still know, deep down, that the idea was good. That it could still be something special.
This is the part no one talks about. The guilt that comes with falling out of love with your own business. The fear that you’ve let yourself (and everyone else) down. The frustration of seeing what it *could* be, but not knowing how to get there. And worst of all, the loneliness of carrying that weight by yourself.
This is where people like me come in.
I’m the person who knows how to get things done. I don’t just cheer from the sidelines—I help lift the weight. I bring a blend of business coaching and hands-on tech know-how, which means when we talk about systems, automation, marketing or operations, I don’t just advise—I build.
That wild idea of yours? It still matters. It still has life in it. All it needs is a bit of support. Someone who listens, who understands the heart behind the business, and who knows what steps to take to bring it back to life.
If you’re reading this and something in your gut says “that’s me”—then maybe it’s time to stop doing it all alone. We’ll start by getting clear on what the business is meant to be. Then we’ll build a plan to get it back on track. And along the way, you’ll fall in love with your business again.
You’ve done the hard part already—you dreamed it into being. Let’s take it the rest of the way together.